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How Goop Kitchen Turned Catering Business Into 20 Closed Deals in Two Months

How a 19-location restaurant brand used Retreva to work 100 leads into new catering business without ever sounding pushy

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The Problem

Catering sales live or die on consistent follow-up, and a multi-location restaurant brand has a lot of ground to cover. Goop Kitchen needed targeted outreach that could support specific locations rather than a single, generic message pushed out to everyone. At the same time, accounts that had ordered once and gone quiet were sitting untouched. Chasing them down took time that the catering team needed for new business, so good accounts stayed asleep and new opportunities waited in line behind them.
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The Retreva Solution

Retreva gave Goop Kitchen’s catering team a way to cover both sides of the pipeline at once. Automated, personalized outreach keeps a steady rhythm of contact with quiet accounts while the team focuses its own attention on new business and inbound inquiries. When a contact replies, the team sets one of Retreva’s five reply actions, so someone who is not ready yet cycles back into follow-up instead of going cold.

The tone is deliberate. Retreva’s AI-assisted sequencing is built and managed by people, so the outreach stays consistent and personal instead of aggressive, which is exactly what catering buyers respond to.

Goop Kitchen runs Retreva against a blend of lists, using 100 contacts purchased through Retreva alongside the team’s own relationships. The result is location-specific prospecting that runs in the background while the catering team works the conversations that are already live.

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Results for Goop Kitchen

1
Leads Generated
1 %
Close Rate
1
Deals Closed
1
Locations Supported
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Company Background

Founded in 2021, goop kitchen is a chef-crafted restaurant brand built around a delivery-first model, serving clean, made-to-order meals that meet the brand’s Goop Certified Clean standards. From its start in Southern California, the brand has grown across California and into new markets, adding catering to a business already built on convenience and repeat guests. Its catering team supports 19 locations, pairing personal service with automated prospecting to keep local pipelines full.

“Retreva gave me a way to stay in front of accounts that had gone quiet without ever feeling pushy. It let me focus on new business while the sleepy clients still got attention. Brian has been very helpful and easy to work with.”

- Jaime Cubero, Catering Sales Manager, goop kitchen

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