Retreva Brand Guidelines

Ready to take your sales prospecting to the next level? Dive into our brand guidelines below. This resource is your guide to presenting Retreva with confidence and consistency.

Our guidelines are a dynamic roadmap—a living document that evolves with the pulse of Retreva. Immerse yourself not only in the visual elements but also in the narrative that shapes our brand. Each section is a chapter in the story of Retreva, and by understanding and embodying these chapters, you become an integral part of our brand narrative.

BRAND SIGNATURE

Our Fonts

Primary Font

Poppins Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789*!#?/%$&*

SECONDARY FONTS

Open Sans Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789*!#?/%$&*

Our Colors

Primary Colors

#6b86c3
#FFFFFFF
#5B6770

Secondary Colors

#000000
#c2c5c8
#ffb600
#345d9e
#98caea

Logo Do’s & Dont’s

Retreva logo
The logo should always maintain “a” width of whitespace around it. This area should be kept clear of clutter or busy backgrounds from photographs.
Retreva logo with a red "X" over it, indicating it is not to be used.
The logo should be reproduced in the branded colors, black or white. Never use approximations or other color options when displaying the logo.
Retreva logo with a yellow "X" over it, indicating it is not to be used.

Never run a drop shadow behind the logo.

Retreva logo with a yellow "X" over it, indicating it is not to be used.

Never condense or expand the logo.

Retreva logo with a yellow "X" over it, indicating it is not to be used.

Don’t alter the transparency of the logo.

Retreva logo with a yellow "X" over it, indicating it is not to be used.
The logo should never run on busy dark backgrounds or in other instances that conflict with its clarity.
Retreva logo with a yellow "X" over it, indicating it is not to be used.

Don’t reposition, re-size or separate parts of the logo.

Our Mission

We exist to help sales professionals sell more.
We are prospecting’s best friend.

What Makes Us Unique

There is nothing like Retreva in the industry today. We are pioneers in cold emailing. Our sales prospecting software platform is built to empower our customers to spend the least amount of time, money and effort to generate the maximum results. We know that Retreva works because our customers sell more when using our software.

Science and Technology Make The Difference
Most salespeople don’t really know how to prospect; only prospect when they are desperate for sales or don’t want to prospect at all. Salespeople and teams usually don’t have a set, repeatable prospecting process. They just want to sell.

We combine science and psychology to create the best sales prospecting structure possible; then, we apply a proven process to prospecting to carry salespeople across the proverbial finish line. Our Retreva software eliminates the peaks and valleys of sales prospecting, so there is a consistent stream of messaging that, over time, nets a request for a meeting.

Salespeople are constantly thinking, “how am I’m going to get into the inbox?” Instead, they need to think, “how am I going to close the deal?” Let us handle getting into the inbox.

People Power Retreva
After the customer signs up and adds contacts, we have an entire team of people behind us who contact the customer and gather specific information about their industry, prospects, messaging, etc. Then, we custom build the customer’s Retreva cold emailing process – including writing content from a psychological perspective, identifying the best time to send messages, and other essential elements to steer the prospect towards “yes.” Once we’re finished optimizing the customer’s Retreva for success, we turn it on. Our AI then monitors responses and moves prospects into designated funnels based on their responses. The prospect is always “active” and receives a psychologically targeted message as they move through the sales funnel. The Retreva customer can literally sit back and wait to get a notification that a prospect wants to meet. Then, it’s up to the sales rep to contact that prospect, set up the meeting and close the sale. We bring the dog to the pond, but it’s up to the sales rep to get it to drink or jump in and swim.

Relationships Close The Deal.
We live and work by a “customer first” perspective at Retreva. While other companies say they have it, we actually do. Every decision is made with the customer’s best interest and goals in mind. We provide a white glove service from sign-up to success so that our  customers have everything they need to succeed.

At the end of the day, we know that relationships close deals. And our relationships with our customers are just as meaningful. With Retreva, we do all the heavy lifting – emails, time, messaging, process, managing replies, etc., so salespeople can focus on building the relationships that will win the sale at the end of the day.

Retreva is Nimble and Agile.
For our customers, when they’re running a business, their prospecting is within their own four walls. At Retreva, we are watching prospecting from a global perspective and our ability to instantly react to what we see on a broad level to each customer’s content strategy. We know how to “Retreva.”

Price and Value
Retreva is the most affordable sales prospecting platform on the market. With no contracts and a free trial, our customers have little to no risk of trying Retreva.

Retreva is a virtual inside sales assistant that is powered by real people. Most individual salespeople and teams can’t afford to hire an inside sales assistant, and Retreva does it for the customer as part of the low fee we charge.

Minimal Customer Involvement.
A successful customer has to do two things: add contacts regularly and schedule the meeting when they get a notification that a prospect is interested. A current, active list is the key to success, and we can help our customers build their lists.

Pioneers in Cold Emailing.
Retreva is a pioneer in cold emailing. We’ve defined a revolutionary process that helps salespeople prospect. Typically, we prospect only when we’re pressured or have small blocks of time. There needs to be a defined strategy for prospecting. That’s where Retreva comes in. We provide a system that prospects 24/7/365. We have direct insights into the front lines to see how many emails are going out, how prospects are responding, how many meetings are being set and other important data. As a company owner or sales team manager, you would never get to see these numbers. With Retreva, we’ve
made it possible.

Our platform also keeps the ship running behind the scenes. We validate and truncate email aliases to protect the brand and stay off blacklists. Then, we top it off with incredible writing and content.

People Power Retreva
After the customer signs up and adds contacts, we have an entire team of people behind us who contact the customer and gather specific information about their industry, prospects, messaging, etc. Then, we custom build the customer’s Retreva cold emailing process – including writing content from a psychological perspective, identifying the best time to send messages, and other essential elements to steer the prospect towards “yes.” Once we’re finished optimizing the customer’s Retreva for success, we turn it on. Our AI then monitors responses and moves prospects into designated funnels based on their responses. The prospect is always “active” and receives a psychologically targeted message as they move through the sales funnel. The Retreva customer can literally sit back and wait to get a notification that a prospect wants to meet. Then, it’s up to the sales rep to contact that prospect, set up the meeting and close the sale. We bring the dog to the pond, but it’s up to the sales rep to get it to drink or jump in and swim.

Relationships Close The Deal.
We live and work by a “customer first” perspective at Retreva. While other companies say they have it, we actually do. Every decision is made with the customer’s best interest and goals in mind. We provide a white glove service from sign-up to success so that our  customers have everything they need to succeed.

At the end of the day, we know that relationships close deals. And our relationships with our customers are just as meaningful. With Retreva, we do all the heavy lifting – emails, time, messaging, process, managing replies, etc., so salespeople can focus on building the relationships that will win the sale at the end of the day.

Retreva is Nimble and Agile.
For our customers, when they’re running a business, their prospecting is within their own four walls. At Retreva, we are watching prospecting from a global perspective and our ability to instantly react to what we see on a broad level to each customer’s content strategy. We know how to “Retreva.”

Price and Value
Retreva is the most affordable sales prospecting platform on the market. With no contracts and a free trial, our customers have little to no risk of trying Retreva.

Retreva is a virtual inside sales assistant that is powered by real people. Most individual salespeople and teams can’t afford to hire an inside sales assistant, and Retreva does it for the customer as part of the low fee we charge.

Minimal Customer Involvement.
A successful customer has to do two things: add contacts regularly and schedule the meeting when they get a notification that a prospect is interested. A current, active list is the key to success, and we can help our customers build their lists.

Pioneers in Cold Emailing.
Retreva is a pioneer in cold emailing. We’ve defined a revolutionary process that helps salespeople prospect. Typically, we prospect only when we’re pressured or have small blocks of time. There needs to be a defined strategy for prospecting. That’s where Retreva comes in. We provide a system that prospects 24/7/365. We have direct insights into the front lines to see how many emails are going out, how prospects are responding, how many meetings are being set and other important data. As a company owner or sales team manager, you would never get to see these numbers. With Retreva, we’ve
made it possible.

Our platform also keeps the ship running behind the scenes. We validate and truncate email aliases to protect the brand and stay off blacklists. Then, we top it off with incredible writing and content.

Our Beliefs & Core Values

We live and work by a strong set of terms that define our core believes and values.

  • Transparency
  • Communication
  • Partnership
  • Integrity
  • Boldness
  • Honesty
  • Trust
  • Accountability
  • Commitment to Customers
  • Passion
  • Fun
  • Ownership
  • Constant Improvement
  • Innovation
  • Quality
  • Teamwork
  • Simplicity

Beliefs

We believe in being indispensable. We believe in helping salespeople sell more. Always do the right thing for our clients.

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